Welcome Food Lovers!

Many people read Mindless Eating for insights and entertainment, others read it to lose weight, to gain weight, to eat better, or to help their family eat better. Using the tools in the book (at the end of the chapters, in Chapter 10, and in the appendix), you should be well-armed to accomplish what you want.

If you'd like some additional help along the way, my Cornell Food and Brand Lab and we would like to give you our support. This is the purpose of the National Mindless Eating Challenge. We will help you keep on track by giving you encouragement and guidance.

When you join the challenge we will ask you questions about yourself, your goals, and your lifestyle. Based on your answers we will suggest small changes to your home or behavior that are most relevant. You will also then be given a Mindless Eating Daily checklist to keep track of your progress. We'll periodically check in on your progress (through email). At the end of the month, we'll ask you how things went and we'll suggest some new changes to consider for the next month.

There is no cost to being a part of the National Mindless Eating Challenge. Food is such an important part of our life and our world, it shouldn't be the source of frustration and concern that it is to so many people. Our hope is that we can help you (and your family) make small, painless changes that can help you eat better and enjoy food more. Let's begin.

All our best,

Brian Wansink (Ph.D.), Sandra Cuellar, Collin Payne (Ph.D.), Pam Staub, Lenny Vartanian (Ph.D.), and Carolina Werle

PS: The survey takes about 20 minutes to complete!